Job description:
State Manager Florida
Location: Remote (Southern Florida based)
Salary: $150,000 base plus bonus, car allowance and excellent benefits package
Industry: Premium Wine & Spirits
Reporting to: Regional Sales Manager
Team Management: 34 Market Sales Managers (Brand Ambassadors/Activators)
Role & Responsibilities
The State Manager Florida will be responsible for driving growth across Florida by managing sales, distributor relationships, and leading a team of 34 Market Sales Managers (known in Europe as Brand Ambassadors/Activators). The role covers both on- and off-premise channels and will focus on delivering volume, visibility, and value for the portfolio.
Key responsibilities include:
- Collaborate with the Regional Sales Manager to define and execute the annual sales strategy
- Manage and support a team of Market Sales Managers across the state
- Oversee the full brand portfolio, ensuring executional excellence by SKU
- Drive volume, pricing, and merchandising performance across key accounts
- Build strong working relationships with distributors, wholesalers, and key customers
- Plan and execute pricing strategies, programming, and promotional activities
- Ensure visibility through POS, displays, menus, and consumer
activations
- Personally lead and support high-impact key account calls
- Identify market trends, competitor activity, and opportunities for
growth
- Regularly travel throughout the territory to oversee execution and mentor team members
- Participate in wholesaler meetings, sales planning, and brand strategy sessions
- Maintain tight control of budgets, expenses, and commercial return on investment
Remuneration & Benefits
- Base salary: $150,000 per annum
- Bonus: 25% performance-based
- Car allowance: Calculated based on location
- Business expenses covered: Home office, petrol, travel,
accommodation
- Remote-based role with frequent field activity across Florida
Qualifications:
Key Requirements
We are looking for a seasoned commercial leader from the alcoholic beverages industry who brings deep supplier and distributor experience, strong people management skills, and a powerful industry network within Florida.
Candidates must be based in Southern Florida.
Essential Skills & Experience:
- Minimum 5 years experience in the premium alcoholic beverages sector
- Must have experience working for both suppliers and distributors
- Demonstrated success managing a state or regional sales territory
- Proven track record of managing and developing sales teams (34 direct reports)
- Strong network of industry relationships across Florida able to open doors and create momentum quickly
Strong connections within RNDC, ideally at executive/decision maker level
- Strong commercial capabilities managing volume, pricing, distribution, and promotional execution
- Excellent leadership, coaching, and communication skills able to lead from the front
- Entrepreneurial, self-starting mindset able to operate with minimal supervision
- Skilled in working with distributors, key accounts, and internal stakeholders
- Technically proficient confident with Microsoft Office Suite
- Valid drivers licence and willing to travel 45 days per week throughout Florida
Preferred:
- Experience activating premium spirits and wine brands in both on- and off-premise channels
- Familiarity with field marketing, menu placement, and POS deployment
Why is This a Great Opportunity:
About the Company
Our client is a dynamic, family-run wine and spirits company known for its eclectic portfolio of premium brands. With five distinctive labels and a strong international footprint, they collaborate with global partners to activate and distribute their products across diverse channels.
This is a high-impact, mid-to-senior level leadership role for a commercial sales professional ready to represent a globally recognised portfolio of premium brands. If you bring deep beverage industry expertise, team leadership experience, and a robust Florida network wed love to hear from you.
Salary Type : Annual Salary
Salary Min : $ 140000
Salary Max : $ 150000
Currency Type : USD