Job description:
An established Assisted Living Facility in Staten Island is seeking an experienced Marketing Director to lead census growth, referral development, and community outreach. This role is ideal for a results-driven professional with strong relationships in healthcare and senior living.
ResponsibilitiesDevelop and execute marketing strategies to increase occupancy and census
Build and maintain referral relationships with hospitals, SNFs, rehab centers, physicians, and community partners
Conduct facility tours and represent the ALF at networking and community events
Manage lead tracking, follow-ups, and conversion metrics
Collaborate with executive and clinical teams to align marketing efforts with facility goals
Oversee digital marketing efforts (website, listings, social media, online reviews)
Monitor market trends and competitor activity
Prepare weekly and monthly marketing performance reports
Qualifications:
Prior experience in Assisted Living, Senior Living, Home Care, or Healthcare Marketing (required)
Strong referral network preferred
Proven track record of increasing census
Excellent communication and presentation skills
Self-motivated, organized, and goal-oriented
Comfortable with CRM systems and lead tracking
Must be at least 21 years of age
A baccalaureate degree in marketing and advertising, human services, social services,
clinical services, health service management or other pertinent fields of study is
preferred
Why is This a Great Opportunity:
Competitive salary (based on experience)
Performance-based bonuses / incentives
Benefits package available
Growth opportunity within the organization